Who in Sam Hell is Sam Hell?

"Sam Hell is you, it's me, it's everybody, and it's nobody. Sam Hell can say anything and do anything," says Jordan 1, who sings and plays guitar for Sam Hell - I think.

Confused? Don't worry, you'll get it soon.

"We want our band to be about us as little as possible," Jordan says. "It's about people. It's about the audience connection. That's the goal for us... not to have just us dudes. It's Sam Hell."

By making Sam Hell the individual and its members just parts of the whole (including drummer Matt and bassist Dave), the trio ensures that you won't find any egotistical bullshit in the Toronto rock group. It's all about what can happen when people work together, you know, way more Captain Planet than Axl Rose.

"We are aware that being in a band is at times can feel very selfish endeavour because you spend so much time talking about yourself and promoting yourself," Jordan says. "It's necessary, but it's just weird talking about yourself all the time, so we just wanted to make a point."

Having this collective sense, rather than just being another band, means Sam Hell can actively engage in other endeavours than just music. On its first trek through Canada, the group will be bringing along World Vision, trying to sign sponsors for the Christian humanitarian organization.

"While we definitely love music... on the other side of things we wanted it to be about something else other than just that," Jordan says. "So we had an opportunity to talk to the people at World Vision, and they're such a great organization because the majority of their money goes to children and communities more than any other charity or non-government organization in all of North America."

In addition to being a band and an activist, Sam Hell is also a sense - a sense of hope. All three members gave up a lot for Sam Hell, moving from Edmonton to Toronto and leaving behind jobs, houses, cars, family and even fiancées, deciding they just had to go for it. Sam Hell's bio (see www.samhellmusic.com) speaks of Sam's journey to the "Very Big City" and mentions a book he came across entitled Be a Revolution. While not real, the book represents that inner drive and determination that created Sam Hell, fuels Sam Hell and gives Sam Hell meaning.

"The book represents a realization that we all came to," Jordan says. "It says in there (the bio) also that we're all made to have one last chance. That's how the group of us feels. When you're onstage it gives you this emotion, this hope. Whether onstage or in the crowd, there is one last chance.

"I remember being in the audience, thinking I can do this. This is real. I can get that other job. I can ask that girl out. I can do what I want to do. That's the realization we all came to. There is always one last chance."