When you're named to Urb Magazine's "100 Next Acts to Watch," it would be easy for people to assume you're one of the new kids on the block. But Milwaukee's The Glamour has been making waves in the Midwest for nearly a decade.

"We kind of got in on the tail end of the rave scene. It was totally dying out. Everything became illegal. Around 2001, there were some clubs, but we weren't really integrated into the Milwaukee scene," explains Asher Gray over the phone from his home in Milwaukee. "The city is slowly coming together. You have to put in a lot of work to get people to come out to parties. It isn't like L.A., where you have a weekly dance party and people just flock to it."

Like Winnipeg, Milwaukee's relative isolation forced Gray and partner Richard Galling to seek out alternate DIY party venues and to build a scene one party at a time. Through their club night, Spaced Out, and well-received gigs in Chicago, Minneapolis, New York and L.A., the duo has slowly spread its unique take on reverse-engineered, indie-rock-influenced electronic music.

"It definitely took us a while to make something that was interesting," says Galling from his home in New Haven, Conn., where he studies printmaking at Yale University.

"It took us a good seven years to come up with something that was good and worked."

While The Glamour could easily release its tracks on its own, the duo has decided to hook up with Calamity Jane, a new offshoot of the legendary house label Strictly Rhythm. Its first release will be a digital EP that it's currently mixing.

"The whole learning experience is a really big reason why we wanted to work with a label, rather than just putting it out on our own," Gray says.

"I think the other advantage is it will help us reach a bigger audience outside of the blogs and the places people know us from," Galling says.

While the duo has continued to update its raw, party-inducing sound, don't expect The Glamour to take itself too seriously.

"If you listen to the music, most times we are taking about partying," Gray laughs. "I am not trying to be the Bob Dylan of dance music."