When it comes to movies, people have no standards.

Think about it: people will actually shell out $9.95 for something that's most probably horrible even though they won't add a dollar to their bill on Breast Cancer Day at the grocery store.

When it comes to movies, people regularly ignore both their instincts and hosts of reviews to throw a 10 down on the counter like it's Canadian Tire money. After buying some over-priced food, they proceed to waste two hours of their lives - and some even have the gall to bitch about it on the way out.

Let's take Year One as an example.

First off, the film stars Jack Black who, in my opinion, has no talent and can only play one character. Add to that the trailer, which is in no way funny. Not even a little bit.

Then check out Rotten Tomatoes, which collects ratings from a host of different reviewers and assigns an overall score based on those reviews. Year One earned an appalling 18% rating, and the site called the film a "poorly executed, slapdash comedy in which the talent both in front of and behind the camera never seem to be on the same page."

But how about this: what if I told you some godawful band was playing at the Albert tonight for only three bucks? The band is brutal by all reports, and its CD sucks. Its members can't really play their instruments properly, and their songs are terrible. Nevertheless, they're going to play for two hours straight at maximum volume.

Would you go to the Albert to see that band? Of course not.

Or how about if I tried to sell you a piece-of-shit car that looks like junk and has been the subject of scathing reviews across the board?

Would you buy it? Nope.

But movies? That's where we just don't care about quality.

A whole host of you will no doubt go see the Transformers sequel despite the fact that the first instalment had almost no redeeming qualities. People will swipe their debit cards anyway, essentially telling Hollywood that they don't care what it throws on the silver screen so long as cars are exploding and Megan Fox is running in super-slow motion.

And that's the problem. Forget piracy, writers' strikes, petulant actors and all that other stuff. The movie industry is in decline because people have no standards, plain and simple.

If no one went to see terrible movies, no incentive would exist for making them. They would lose money, and the 'writers,' directors and producers would be flipping burgers, thus preventing them from creating more horrid films. The void would then be filled by talented people whose work would be rewarded by success at the box office. And suddenly movies would mean something again.

But forget all that. Go see Year One and add your cash to the $19 million or so the film has already taken in. I hear Jack Black drops some awesome fart jokes.

Mike Warkentin gives Hollywood two thumbs down.